Colony vs Basecamp: Which is better for teams that need CRM and KPI tracking, not just to-dos?

Colony pairs project tracking with a built-in CRM and KPI dashboards in the same workspace. Basecamp keeps things simple on purpose — to-dos, message boards, docs, and a schedule — which is genuinely good for internal team communication, but it leaves client tracking and performance reporting to another tool entirely.

Colony vs competitor: feature comparison

A comparison of Colony and Basecamp features
FeaturesColonyBasecamp
All-in-one workspace (Projects, KPIs, CRM, Calendar)
Built-in CRM
KPI & performance dashboards
Unified team calendar
Task & project management
No copy-pasting between tools
Free plan
Starting price (per user / month)
$12
$15
Learning curve
Easy
Easy
Best for
Unified operations
Simple team communication

See what makes Colony a better way to get work done

From turning ideas into plans to keeping your team aligned, Colony brings everything together so you can spend less time managing work and more time moving it forward.

Napkin, an assistant that spans the workspace

Napkin can draft a plan and chase updates across CRM, projects, and calendar in the same request. Basecamp has no built-in AI assistant.

Napkin, an assistant that spans the workspace

Built-in CRM

Client and deal data sits right next to the project it belongs to — this is a project management tool with built-in crm from the ground up, not an add-on. Basecamp has no CRM feature at all; teams doing client work pair it with something else and keep the two in sync by hand.

Built-in CRM

KPI & performance dashboards

Colony reports on the tasks your team is already updating, no separate tool needed. Basecamp's closest equivalent is its Hill Charts, which show rough progress on a project but aren't built to function as KPI or performance reporting.

KPI & performance dashboards

Unified team calendar

One calendar across every client and project. Basecamp's Schedule feature is solid but scoped per project, so getting a company-wide view takes some digging across projects.

Unified team calendar

Colony vs Basecamp pricing

Basecamp's per-user Plus plan starts around $15 a month, above Colony's $12, though Basecamp's flat unlimited-user plan can be cheaper at scale for teams that don't need CRM or KPI tools. Once client tracking is part of the requirement, colony vs basecamp pricing favors Colony, since Basecamp has no CRM at any price.

Frequently Asked Questions (FAQs)

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